Initially, we wanted to focus our attention on partnerships and business relationships to help introduce the brand to those who would encounter the product in their everyday lives. This includes distributors, stockists, designers and installers to name a few. Once we had created these initial 'outreach' packs, we then wanted to shift focus as to how we could add value to our consumers. The Brick Tile Company does offer a sample service for their brick tile blends, however we wanted to create additional collateral that would allow customer to see a visual representation of the product range. We created a miniature 'blend guide' as a starting point for customers, with a full size catalogue for those further along in their buyer's journey.