Fifty One Apparel had already trademarked their logo, meaning that rather than a full branding re-design, we decided to expand on the current one. We segmented the logo into individual parts, creating a small suite of marks to help make the brand more versatile. We then added in a selection of muted colours such as pink, sand and navy to compliment the original grey/blue swatch. Louise also enlisted the help of digital marketing geniuses over at Curated
, who helped with structure, content writing and key decision making in regard to design. Using Shopify as our e-commerce provider, we re-designed the whole website with a brand new product catalogue, help guides, style inspiration and blogging platform.