A multidisciplinary designer providing
a full spectrum of comprehensive
creative services.
Fifty One
Fifty One Apparel was developed from a belief that there is a need for a clothing range that caters to women suffering from symptoms during menopause. Having been running for a couple of years, with creating clothes with patented space-tech fabrics I was recommended to Louise who was looking to revamp her already trademarked branding and create a new e-commerce platform to elevate her innovative product range.
Brand Consulting
Brand Expansion
Print Collateral Design
Website + UI Design
Shopify Development
Fifty One Apparel's logo was already trademarked, so we expanded it instead of a full rebranding. The logo was segmented into parts for versatility, and we added muted colours like pink, sand, and navy to complement the original grey/blue. Digital marketing experts at Curated assisted with structure, content, and design decisions. The website was completely redesigned and rebuilt on Shopify with a new product catalogue, guides, style inspiration, and a blog. To explain the fabric's innovative function, we added a 'visual language' comprising five icons illustrating the body heat regulation process. This was used on the website, product inserts, and marketing materials to emphasize the garments' practicality and style.
Cal came on board when our website needed a revamp. He listened to the brief and he surpassed all of our expectations. His creative flair combined with competency in design proved to be a winning formula and we continue to use him for all subsequent updates. Could not rate highly enough.
— Louise Nicholson, Founder
